Strategy & Transformation

We craft bespoke strategic frameworks, perfectly aligned with your vision, to yield tangible and sustainable outcomes

A Future-Driven Approach to Business Growth

In today’s dynamic market landscape, strategy and innovation are not just competitive advantages; they’re essential. Organizations must think boldly, adapt quickly, and innovate continuously to lead their industries and create lasting value. We turn that mandate into a working plan: clear choices, short horizons, and learning loops that keep you moving when conditions change.

Our approach

First, we frame a few decisive choices (market, proposition, route‑to‑market). Next, we translate them into a rolling plan: initiatives, named owners, budgets, and clear checkpoints. Finally, we set a learning loop around it: small trials, explicit success rules, and scheduled plan updates. We use short memos, customer interviews, and quick prototypes; what proves itself becomes standard practice.

Strategy & Transformation

Why choose us?

Choice, then action: Hard trade‑offs before task lists.
Creative + analytical: Scenarios and options tested with evidence.
Working plan, not a deck: Owners, budgets, and clear checkpoints.
Cascades clearly: From leadership intent to team‑level moves.

How can we help

Business Strategy

Organizational Strategy

Innovation Strategy

Change & Restructuring Strategy

Digital Transformation

Sustainability & Business Continuity

Post-Merger & Acquisition Consultation

Strategy Execution & Management

Strategy at work

Strategy holds when it shapes tasks, budgets, and follow‑ups. We translate choices into a short, rolling plan and make trade‑offs part of the routine. One source of truth, plain briefs, and checkpoints that change what gets done.

Priority board: few moves, with outcomes and dependencies.
Single owner per move: no orphaned calls.
Checkpoints that reallocate: pause, start, or stop—decisions logged, resources shift.

From Ideas to Products

We blend creative thinking with hard evidence. We prototype scenarios, run small fact-based tests, and keep only the options that show real customer demand or revenue impact. What works moves into the strategic roadmap and becomes part of everyday operations; the rest is dropped quickly so momentum isn’t lost.

How we de-risk and accelerate:

Run contained trials: a pricing change, a service tweak, or a route-to-market experiment.
Measure real behaviour: usage, retention, and revenue signals—not opinions.
Scale the winners: turn proven ideas into standard practice and operating routines.
Feed the roadmap: results roll back into the roadmap and innovation backlog so progress compounds.

Where it fits: Strategic roadmaps and product, service, and operating-model innovation—keeping growth moving without gambling the core.

Years of Experience

Majed Al-Awshan

Leader, Strategy & Transformation Entity

Strategy and institutional development advisor with 22+ years of experience.
Led national and sectoral strategy and transformation engagements.
Specialized in performance measurement, operational excellence, and institutional development.
Holds an MBA, Certified EFQM Assessor, BSMP, KPIP, and BPMI credentials.

Public Policy & Governance ›

Sustainability Reimagined

Sustainability
Reimagined

Unleashing the full potential of sustainability to make organisations fit for the future.

Featured Case Studies

“Our new slogan leads us to new horizons”
After eight years of excellence in the consulting market and serving over 40 clients in Vision 2030 and national transformation projects, we take a new step today by launching our new strategy and identity. In the FFD 2025 workshop, we focused on enhancing the concept of innovation to develop sustainable solutions that not only establish a new phase of leadership but also leave a lasting impact on our clients and partners, contributing to achieving our shared aspirations.
with the Ministry of Transport and Logistics Services
With great pride, we are pleased to announce today that Mushar Consulting has signed a strategic partnership agreement with the Ministry of Transport and Logistics Services as a strategic partner to sponsor the Ministry of Transport and Logistics Services Innovation Award in its third edition. This partnership represents a shared vision to advance the future of the transport and logistics sector, supporting the achievement of Saudi Vision 2030 goals, and solidifying our role as a national partner in driving strategic transformations.
Cooperation agreement with Al-Baha University
Under the patronage of His Excellency Prof. Abdullah bin Yahya Al-Hussain, President of Al-Baha University, Mushar Consulting signs a cooperation agreement with the University, represented by the Institute for Studies and Consulting Services, in the presence of the Company’s Chairman of the Board, Mr. Abdulaziz bin Awwad Ibn Twalh. This agreement comes as an extension to realize shared aspirations, leverage enablers, and enhance efficiency.
“Our new slogan leads us to new horizons”
After eight years of excellence in the consulting market and serving over 40 clients in Vision 2030 and national transformation projects, we take a new step today by launching our new strategy and identity. In the FFD 2025 workshop, we focused on enhancing the concept of innovation to develop sustainable solutions that not only establish a new phase of leadership but also leave a lasting impact on our clients and partners, contributing to achieving our shared aspirations.
with the Ministry of Transport and Logistics Services
With great pride, we are pleased to announce today that Mushar Consulting has signed a strategic partnership agreement with the Ministry of Transport and Logistics Services as a strategic partner to sponsor the Ministry of Transport and Logistics Services Innovation Award in its third edition. This partnership represents a shared vision to advance the future of the transport and logistics sector, supporting the achievement of Saudi Vision 2030 goals, and solidifying our role as a national partner in driving strategic transformations.
Cooperation agreement with Al-Baha University
Under the patronage of His Excellency Prof. Abdullah bin Yahya Al-Hussain, President of Al-Baha University, Mushar Consulting signs a cooperation agreement with the University, represented by the Institute for Studies and Consulting Services, in the presence of the Company’s Chairman of the Board, Mr. Abdulaziz bin Awwad Ibn Twalh. This agreement comes as an extension to realize shared aspirations, leverage enablers, and enhance efficiency.
“Our new slogan leads us to new horizons”
After eight years of excellence in the consulting market and serving over 40 clients in Vision 2030 and national transformation projects, we take a new step today by launching our new strategy and identity. In the FFD 2025 workshop, we focused on enhancing the concept of innovation to develop sustainable solutions that not only establish a new phase of leadership but also leave a lasting impact on our clients and partners, contributing to achieving our shared aspirations.
with the Ministry of Transport and Logistics Services
With great pride, we are pleased to announce today that Mushar Consulting has signed a strategic partnership agreement with the Ministry of Transport and Logistics Services as a strategic partner to sponsor the Ministry of Transport and Logistics Services Innovation Award in its third edition. This partnership represents a shared vision to advance the future of the transport and logistics sector, supporting the achievement of Saudi Vision 2030 goals, and solidifying our role as a national partner in driving strategic transformations.
Cooperation agreement with Al-Baha University
Under the patronage of His Excellency Prof. Abdullah bin Yahya Al-Hussain, President of Al-Baha University, Mushar Consulting signs a cooperation agreement with the University, represented by the Institute for Studies and Consulting Services, in the presence of the Company’s Chairman of the Board, Mr. Abdulaziz bin Awwad Ibn Twalh. This agreement comes as an extension to realize shared aspirations, leverage enablers, and enhance efficiency.
“Our new slogan leads us to new horizons”
After eight years of excellence in the consulting market and serving over 40 clients in Vision 2030 and national transformation projects, we take a new step today by launching our new strategy and identity. In the FFD 2025 workshop, we focused on enhancing the concept of innovation to develop sustainable solutions that not only establish a new phase of leadership but also leave a lasting impact on our clients and partners, contributing to achieving our shared aspirations.
with the Ministry of Transport and Logistics Services
With great pride, we are pleased to announce today that Mushar Consulting has signed a strategic partnership agreement with the Ministry of Transport and Logistics Services as a strategic partner to sponsor the Ministry of Transport and Logistics Services Innovation Award in its third edition. This partnership represents a shared vision to advance the future of the transport and logistics sector, supporting the achievement of Saudi Vision 2030 goals, and solidifying our role as a national partner in driving strategic transformations.
Cooperation agreement with Al-Baha University
Under the patronage of His Excellency Prof. Abdullah bin Yahya Al-Hussain, President of Al-Baha University, Mushar Consulting signs a cooperation agreement with the University, represented by the Institute for Studies and Consulting Services, in the presence of the Company’s Chairman of the Board, Mr. Abdulaziz bin Awwad Ibn Twalh. This agreement comes as an extension to realize shared aspirations, leverage enablers, and enhance efficiency.

“Our new slogan leads us to new horizons”
After eight years of excellence in the consulting market and serving over 40 clients in Vision 2030 and national transformation projects, we take a new step today by launching our new strategy and identity. In the FFD 2025 workshop, we focused on enhancing the concept of innovation to develop sustainable solutions that not only establish a new phase of leadership but also leave a lasting impact on our clients and partners, contributing to achieving our shared aspirations.
with the Ministry of Transport and Logistics Services
With great pride, we are pleased to announce today that Mushar Consulting has signed a strategic partnership agreement with the Ministry of Transport and Logistics Services as a strategic partner to sponsor the Ministry of Transport and Logistics Services Innovation Award in its third edition. This partnership represents a shared vision to advance the future of the transport and logistics sector, supporting the achievement of Saudi Vision 2030 goals, and solidifying our role as a national partner in driving strategic transformations.
Cooperation agreement with Al-Baha University
Under the patronage of His Excellency Prof. Abdullah bin Yahya Al-Hussain, President of Al-Baha University, Mushar Consulting signs a cooperation agreement with the University, represented by the Institute for Studies and Consulting Services, in the presence of the Company’s Chairman of the Board, Mr. Abdulaziz bin Awwad Ibn Twalh. This agreement comes as an extension to realize shared aspirations, leverage enablers, and enhance efficiency.
“Our new slogan leads us to new horizons”
After eight years of excellence in the consulting market and serving over 40 clients in Vision 2030 and national transformation projects, we take a new step today by launching our new strategy and identity. In the FFD 2025 workshop, we focused on enhancing the concept of innovation to develop sustainable solutions that not only establish a new phase of leadership but also leave a lasting impact on our clients and partners, contributing to achieving our shared aspirations.
with the Ministry of Transport and Logistics Services
With great pride, we are pleased to announce today that Mushar Consulting has signed a strategic partnership agreement with the Ministry of Transport and Logistics Services as a strategic partner to sponsor the Ministry of Transport and Logistics Services Innovation Award in its third edition. This partnership represents a shared vision to advance the future of the transport and logistics sector, supporting the achievement of Saudi Vision 2030 goals, and solidifying our role as a national partner in driving strategic transformations.
Cooperation agreement with Al-Baha University
Under the patronage of His Excellency Prof. Abdullah bin Yahya Al-Hussain, President of Al-Baha University, Mushar Consulting signs a cooperation agreement with the University, represented by the Institute for Studies and Consulting Services, in the presence of the Company’s Chairman of the Board, Mr. Abdulaziz bin Awwad Ibn Twalh. This agreement comes as an extension to realize shared aspirations, leverage enablers, and enhance efficiency.
“Our new slogan leads us to new horizons”
After eight years of excellence in the consulting market and serving over 40 clients in Vision 2030 and national transformation projects, we take a new step today by launching our new strategy and identity. In the FFD 2025 workshop, we focused on enhancing the concept of innovation to develop sustainable solutions that not only establish a new phase of leadership but also leave a lasting impact on our clients and partners, contributing to achieving our shared aspirations.
with the Ministry of Transport and Logistics Services
With great pride, we are pleased to announce today that Mushar Consulting has signed a strategic partnership agreement with the Ministry of Transport and Logistics Services as a strategic partner to sponsor the Ministry of Transport and Logistics Services Innovation Award in its third edition. This partnership represents a shared vision to advance the future of the transport and logistics sector, supporting the achievement of Saudi Vision 2030 goals, and solidifying our role as a national partner in driving strategic transformations.
Cooperation agreement with Al-Baha University
Under the patronage of His Excellency Prof. Abdullah bin Yahya Al-Hussain, President of Al-Baha University, Mushar Consulting signs a cooperation agreement with the University, represented by the Institute for Studies and Consulting Services, in the presence of the Company’s Chairman of the Board, Mr. Abdulaziz bin Awwad Ibn Twalh. This agreement comes as an extension to realize shared aspirations, leverage enablers, and enhance efficiency.
“Our new slogan leads us to new horizons”
After eight years of excellence in the consulting market and serving over 40 clients in Vision 2030 and national transformation projects, we take a new step today by launching our new strategy and identity. In the FFD 2025 workshop, we focused on enhancing the concept of innovation to develop sustainable solutions that not only establish a new phase of leadership but also leave a lasting impact on our clients and partners, contributing to achieving our shared aspirations.
with the Ministry of Transport and Logistics Services
With great pride, we are pleased to announce today that Mushar Consulting has signed a strategic partnership agreement with the Ministry of Transport and Logistics Services as a strategic partner to sponsor the Ministry of Transport and Logistics Services Innovation Award in its third edition. This partnership represents a shared vision to advance the future of the transport and logistics sector, supporting the achievement of Saudi Vision 2030 goals, and solidifying our role as a national partner in driving strategic transformations.
Cooperation agreement with Al-Baha University
Under the patronage of His Excellency Prof. Abdullah bin Yahya Al-Hussain, President of Al-Baha University, Mushar Consulting signs a cooperation agreement with the University, represented by the Institute for Studies and Consulting Services, in the presence of the Company’s Chairman of the Board, Mr. Abdulaziz bin Awwad Ibn Twalh. This agreement comes as an extension to realize shared aspirations, leverage enablers, and enhance efficiency.

“Our new slogan leads us to new horizons”
After eight years of excellence in the consulting market and serving over 40 clients in Vision 2030 and national transformation projects, we take a new step today by launching our new strategy and identity. In the FFD 2025 workshop, we focused on enhancing the concept of innovation to develop sustainable solutions that not only establish a new phase of leadership but also leave a lasting impact on our clients and partners, contributing to achieving our shared aspirations.
with the Ministry of Transport and Logistics Services
With great pride, we are pleased to announce today that Mushar Consulting has signed a strategic partnership agreement with the Ministry of Transport and Logistics Services as a strategic partner to sponsor the Ministry of Transport and Logistics Services Innovation Award in its third edition. This partnership represents a shared vision to advance the future of the transport and logistics sector, supporting the achievement of Saudi Vision 2030 goals, and solidifying our role as a national partner in driving strategic transformations.
Cooperation Agreement With Al-Baha University
Under the patronage of His Excellency Prof. Abdullah bin Yahya Al-Hussain, President of Al-Baha University, Mushar Consulting signs a cooperation agreement with the University, represented by the Institute for Studies and Consulting Services, in the presence of the Company’s Chairman of the Board, Mr. Abdulaziz bin Awwad Ibn Twalh. This agreement comes as an extension to realize shared aspirations, leverage enablers, and enhance efficiency.
“Our new slogan leads us to new horizons”
After eight years of excellence in the consulting market and serving over 40 clients in Vision 2030 and national transformation projects, we take a new step today by launching our new strategy and identity. In the FFD 2025 workshop, we focused on enhancing the concept of innovation to develop sustainable solutions that not only establish a new phase of leadership but also leave a lasting impact on our clients and partners, contributing to achieving our shared aspirations.
with the Ministry of Transport and Logistics Services
With great pride, we are pleased to announce today that Mushar Consulting has signed a strategic partnership agreement with the Ministry of Transport and Logistics Services as a strategic partner to sponsor the Ministry of Transport and Logistics Services Innovation Award in its third edition. This partnership represents a shared vision to advance the future of the transport and logistics sector, supporting the achievement of Saudi Vision 2030 goals, and solidifying our role as a national partner in driving strategic transformations.
Cooperation Agreement With Al-Baha University
Under the patronage of His Excellency Prof. Abdullah bin Yahya Al-Hussain, President of Al-Baha University, Mushar Consulting signs a cooperation agreement with the University, represented by the Institute for Studies and Consulting Services, in the presence of the Company’s Chairman of the Board, Mr. Abdulaziz bin Awwad Ibn Twalh. This agreement comes as an extension to realize shared aspirations, leverage enablers, and enhance efficiency.
“Our new slogan leads us to new horizons”
After eight years of excellence in the consulting market and serving over 40 clients in Vision 2030 and national transformation projects, we take a new step today by launching our new strategy and identity. In the FFD 2025 workshop, we focused on enhancing the concept of innovation to develop sustainable solutions that not only establish a new phase of leadership but also leave a lasting impact on our clients and partners, contributing to achieving our shared aspirations.
with the Ministry of Transport and Logistics Services
With great pride, we are pleased to announce today that Mushar Consulting has signed a strategic partnership agreement with the Ministry of Transport and Logistics Services as a strategic partner to sponsor the Ministry of Transport and Logistics Services Innovation Award in its third edition. This partnership represents a shared vision to advance the future of the transport and logistics sector, supporting the achievement of Saudi Vision 2030 goals, and solidifying our role as a national partner in driving strategic transformations.
Cooperation Agreement With Al-Baha University
Under the patronage of His Excellency Prof. Abdullah bin Yahya Al-Hussain, President of Al-Baha University, Mushar Consulting signs a cooperation agreement with the University, represented by the Institute for Studies and Consulting Services, in the presence of the Company’s Chairman of the Board, Mr. Abdulaziz bin Awwad Ibn Twalh. This agreement comes as an extension to realize shared aspirations, leverage enablers, and enhance efficiency.
“Our new slogan leads us to new horizons”
After eight years of excellence in the consulting market and serving over 40 clients in Vision 2030 and national transformation projects, we take a new step today by launching our new strategy and identity. In the FFD 2025 workshop, we focused on enhancing the concept of innovation to develop sustainable solutions that not only establish a new phase of leadership but also leave a lasting impact on our clients and partners, contributing to achieving our shared aspirations.
with the Ministry of Transport and Logistics Services
With great pride, we are pleased to announce today that Mushar Consulting has signed a strategic partnership agreement with the Ministry of Transport and Logistics Services as a strategic partner to sponsor the Ministry of Transport and Logistics Services Innovation Award in its third edition. This partnership represents a shared vision to advance the future of the transport and logistics sector, supporting the achievement of Saudi Vision 2030 goals, and solidifying our role as a national partner in driving strategic transformations.
Cooperation Agreement With Al-Baha University
Under the patronage of His Excellency Prof. Abdullah bin Yahya Al-Hussain, President of Al-Baha University, Mushar Consulting signs a cooperation agreement with the University, represented by the Institute for Studies and Consulting Services, in the presence of the Company’s Chairman of the Board, Mr. Abdulaziz bin Awwad Ibn Twalh. This agreement comes as an extension to realize shared aspirations, leverage enablers, and enhance efficiency.